Just like TV, AV is heard and seen.
Emphasis on imagery and visual components- these are the main
differences in writing for audiovisual over writing for radio. Along with news
writing for television, audiovisual media is written to be heard and at the
same time, seen by the viewers. Visualization, together with sound and audio
components, are the features of AV media that separate it from all the other
forms, of course, with the exception of TV. Just like the television medium, AV
offers opportunity for a better understanding that is optional for both eyes
and ears.
Aside from the visuals, AV has these directions, instructions, and
transitions all throughout the format. These are the special attributes that
only this from of media, has.
While most radio news are informational, AV can be informational,
instructional, motivational, or a combination of three. Radio is for everyone
who is tuned up, while AV plug is set for intended audience with specific goals
and objectives. It uses timely or previous situations that is of societal
importance and is definitely effective in earning attention. At the same time,
the technique is effective in addressing important matters to the
viewers/listeners.
As opposed to all-time technical radio, AV can have drama or
dialogues. It can use characters or even address audience directly. It has
specific target of audience, well-defined goals that are SMART, has visuals,
and is straightforward but can easily be understood and appreciated. The
message is clear.
Writing this kind of presentation requires creativity in educating
and informing people. AV is a radio news with drama, descriptions, and
directions- that's all.
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